Sign up for The Media Today, CJRâs daily newsletter.
On Saturday, President Trump was photographed through the back window of his limousine reading the New York Postâs coverage of his recent move to impose sweeping tariffs on trading partners the world over. Trump was perusing a black-and-white spread that balanced âthe goodâ (âAutomakers motor back to US plantsâ) and âthe badâ (âYogis, gamers pay priceâ) of the tariffs, though the main headline focused on Chinaâs move to impose steep retaliatory duties and the text was laid over a full-page graph showing the Dow Jones in sharp decline. The strapline across the top of the page simply read: âWORLD WAR FEE.â
The image, in many ways, evoked the now-distant memory of Trump, the New York businessmanâchanneling not only his decades-long obsession with tariffs but his old-school tabloid reading preferences. In other ways, it evoked the very recent memories of Trumpâs second term. Visually, the dull tones of the newsprint (itself a potential victim of Trumpâs wider tariff policies, as Sacha Biazzo has written for CJR) contrasted with the striking red of Trumpâs MAGA cap, with its white stitched reminder that he is both the forty-fifth and the forty-seventh president. The photo was taken, from a distance, by a journalist with the Associated Pressâthe outlet that Trump has (mostly) banned from his line of sight over its refusal to refer to the Gulf of Mexico as the âGulf of Americaâ quite as propagandistically as he might like. And it was taken in the environs of Trumpâs golf club in Jupiter, Florida, where he teed off over the weekend despite the market meltdown that his tariffs had triggered. Later on Saturday, the White House shared an important update with the press via an official statement: âThe President won his second round matchup of the Senior Club Championship today in Jupiter, FL, and advances to the Championship Round tomorrow.â
Classically, of course, golfing while the markets burn might be considered ideal fuel for negative media coverage. (The cover of the New York Post that Trump was pictured reading splashed a photo of the president on a golf buggy with the headline âWhat, fee worry?â; the paperâs Murdoch stablemate the Wall Street Journal juxtaposed an even less flattering photo with âmarket carnage,â leading the journalist Matt Zeitlin to quip that âthe markets are so bad they turned the WSJ front page into the Huffington Post homepage.â) That Trump did it anyway, we were told, might reflect that he is done caring about optics. Making just that point on CNN, Maggie Haberman, the experienced Trump chronicler at the New York Times, noted that Trump has âbelieved in tariffs for forty yearsâ and is now âgoing to do what he’s going to do.â A White House official echoed exactly the latter wording to the Washington Post, adding that, when it comes to negative headlines, Trump âis at the peak of just not giving a f— anymore.â
Being caught with the New York Post isnât quite the behavior of a man who doesnât care about media coverage anymore, however. And the way he announced the tariffs certainly wasnât the behavior of a man who no longer cares about optics. Trump organized a Wednesday ceremony in the Rose Garden at which, we were promised, he would at long last usher in Americaâs âLIBERATION DAYâ; per the Washington Post, he only finalized the precise policies that he would announce a few hours before speaking, but he certainly committed to the spectacle, addressing a crowd that paired cabinet officials with laborers in neon vests and hard hats, and brandishing big posters in a manner that more than one journalist likened to that of a game show host. (There were supposed to be even more props, the Post reported, but the gusting windâwith a deft sense of metaphor and comic timingâput paid to that.) At one point, Trump was reading off of a giant list marked âReciprocal Tariffsâ when he got to South Africa and seemed to get distracted: âTheyâve got some bad things going on,â he said. âWeâre paying them billions of dollars a week, cut the funding because a lot of bad things are happening in South Africa, the fake news ought to be looking at it, they donât wanna report it.â Soon after, he handed the list to an aide and started joking about the wind. âI brought a hat just in case it got too windy,â he said, fishing a MAGA hat from his podium, âbut here, would anybody like a hat?â He threw it in the direction of autoworkers in the crowd, not his cabinet. âThey deserve it more than our cabinet,â he said. âOur cabinet has plenty of hats.â
If the eventânot to mention the golf trip that followed itâcould be viewed less as a display of hard-headed resolve than a scary detachment from reality, commentators quickly lined up to say as much about the tariffs themselves. The Economist slammed Trumpâs approach as âbonkersâ under the rubric âRuination Dayâ; Stephen Collinson, of CNN, wrote that âbad things can happen when presidents seem to lose their grip on reality.â The fact that tariffs were slapped on a set of remote Antarctic islands inhabited only by penguins and seals was one common source of media befuddlement, as was the formula that the administration used to calculate the tariffs as a whole. Over the weekend, Axios reported, citing the center-right American Enterprise Institute, that the formula appeared to be based on âa serious math errorâ that had the effect of ballooning the size of the tariffs. (An academic whose work the administration cited suggested something similar.) Saturday Night Liveâdealing, once again, with a story that blurred the boundaries between satire and real lifeâskewered the mathematical symbols in the formula. âThatâs a triangle. I donât know what that is,â James Austin Johnson, who plays Trump on the show, said. âUp here is Xi from China, and thatâs me stabbing him with a sword. And down here are some sideways boobs.â
Yesterday, Trumpâs real-life advisers toured the Sunday shows in what may have been a coordinated attempt to clear up confusion around the tariffs, but, if that was the case, didnât workâsome of them suggested that the tariffs are a negotiating tactic designed to bring foreign countries to the table, while others cast them more as an unbending attempt to remake the US economy. The formula came up, as did the penguins. (Margaret Brennan, of CBS: âWhy do they face a 10 percent tariff? Did you use AI to generate this?â Howard Lutnick, Trumpâs commerce secretary, laughing: âNo.â Brennan, laughing back: âWhy are they on the list?â) Reviewing the whole display, Larry Summers, a former Treasury secretary turned academic (whose pronouncements are often treated with oracular reverence by mainstream outlets), said on CNN that heâd ânever seen as much incoherence and irrationality as we saw on television today.â
Portions of the right-wing media were kinder on Trump: reliable boosters like Sean Hannity, of Fox, were reliably boosterish; late last week, Fox as a whole was accused of downplaying the market chaos caused by the tariffs in favor of more reliable culture-war fodder. (âFEMALE FENCER TAKES KNEE, FORFEITS IN PROTEST OF BIOLOGICAL MALE OPPONENT.â) Some voices on Fox, however, were critical of the tariffs, or at least acknowledged the sharp uncertainty around their short-term economic impact; so, too, did other prominent voices in right-wing media, including Ben Shapiro, who called Trumpâs vision of international trade âIâm sorry to say, mistaken.â Trumpâs recent behavior might suggest that he is living in something like a right-wing media echo chamber these days. (Heâs certainly susceptible to the fringiest of its fringes: while preparing his tariff policy on Wednesday, he found time to invite the social media extremist Laura Loomer into the Oval Officeâand appeared to then fire supposedly disloyal national security officials on her recommendation.) But this idea belies what we know about his longer-term media consumption habits. We know, at least, that he has read the New York Post recentlyâand that paper has been at least somewhat critical of the tariff rollout.
We live in an age when so much information gets filtered through nakedly ideological prisms before reaching news consumersâand oh so much ink has been spilled on the fact. Some commentators have suggested that that might not be the case this time: Jon Passantino wrote in Status over the weekend that âfor many Americansâespecially those living paycheck to paycheckâitâs hard to imagine the spin will hold when theyâre staring down bills that keep climbing and hearing Fox News hosts make light of itâ; John Ganz wrote on X that âeveryone will know someone whose business goes under, everyone will know someone who loses their job,â adding, âthere are no bubbles or echo chambers anymore.â Iâm not sure Iâd go quite that far. The more abstract aspects of Trumpâs tariff policy might prove spinnable; we donât yet know exactly how the policy will play out from here; and there are very real economic issues that are at least theoretically at stakeânot least around the hollowing-out of industrial jobsâthat different people will, for perfectly legitimate reasons, see differently. But if the markets continue to tankâand prices start to skyrocketâitâs fair to assume that news consumers of all stripes will at least notice without needing to consume the news to do so.
In addition to the persistent Trump-era discourse around media echo chambers, the events of the past few days have made me think of the more recent Trump-era discourse around âsanewashing,â or the ideaâin vogue among media critics during the election campaign last year, but since relatively on the back burnerâthat journalists too often quoted Trump in ways that imposed sense on speeches and proposals that were actually nonsensical, be that out of some misplaced desire to treat him the same as his opponents or a broader journalistic âbias toward coherence,â as The Atlantic editor Jeffrey Goldberg once put it. Under this theory, the coverage of Trumpâs tariff speech could be viewed as a continuation of the problem (the media critic Dan Froomkin, for one, accused reporters at major outlets of downplaying just how âinsaneâ the policy is); to the extent that a lot of commentary has centered the incoherence, it could equally be viewed as pre-election chickens coming home to roost. Back then, of course, many people seemed to vote on what they were feeling about the economyâmore so than what the news was telling them, and in what language; for me, the sanewashing of Trump was a problem to the extent that it failed to convey the full truth of his proposals, which is the mediaâs job regardless of what people do with the informationâand as I wrote at the time, the same could be said of the media failing to proportionately cover Trumpian threats that were all too coherent. The tariff story shows, perhaps, that thereâs no contradiction in Trump following through on a perfectly coherent, decades-old preoccupation in a way that is perfectly incoherent. The challenge, still, is to cover both, and more besides.
When I wrote about sanewashing last year, I noted the persistent violence of Trumpâs rhetoric: he talked, on one occasion, of a âbloodbathâ in the US auto industry, a remark that was confusing in context and was dissected in a lot of coverage as a result; on another, he predicted that removing immigrant gangs from the US would be a âbloody story,â a remark that was clearer and seemed to get less coverage. Weâre now balancing these stories again, or something like them; this week, the administration faces key judgments in court cases linked to its deportation policies, including a deadline of tonight to return a man the administration has admitted to wrongfully deporting to a prison in El Salvador, and a likely verdict as to whether officials should be held in contempt for apparently defying a court order not to curb migrant flights to that country. Politico noted this morning that these cases âwould normally dominate the news cycle, were it not for the ongoing economic mayhem.â But news cycles are not some act of Jupiter; itâs still in our gift to cover both with due urgency.
Yesterday, Trump spoke to reporters on Air Force One as he returned from Florida to Washington. He was asked about the market declines, and his responseâthat âsometimes, you have to take medicine to fix somethingââquickly made headlines; he was also asked about deportations, and said that he âlovesâ the idea of sending certain US citizens to El Salvador. The first question, however, was about how his golfing weekend went. âVery good, because I won,â he said. âItâs good to win. You heard I won, right? Did you hear I won? Just to back it up, you were there. I won. I like to win.â
Some personal news: Iâm out this week with a new book, What Is Journalism For?, drawing on my work over the years for CJR and interviews with journalists from Myanmar, the US, and the UK. This morning, CJR has an excerpt from the book, in which I make the case that part of a journalistâs job is to constantly criticize the world around them. And on Saturday, Iâll be launching the book in conversation with Joel Simon, the founding director of the Journalism Protection Initiative at the Craig Newmark Graduate School of Journalism and a regular CJR contributor, at the International Journalism Festival in Perugia, Italy, at 12:35pm local time. More information about the event, which will also be available to watch online, is here. If youâre going to be in Perugia, please get in touch at jallsop@cjr.org.Â
Other notable stories:
- Last month, Israeli forces in Gaza shot and killed fifteen aid workers whose bodies were later found in a mass grave. Israel said that soldiers did not ârandomly attackâ the workers, claiming that vehicles had been âadvancing suspiciouslyâ without âheadlights or emergency signalsââbut video found on the phone of one of the victims has since shown that âthe ambulances and fire truck that they were traveling in were clearly marked and had their emergency signal lights,â according to the Times. Israel has since said that its initial account of the attack was âmistaken.â Officials said that nine of the aid workers were affiliated with terrorist groups and have reportedly continued to insist that six of them were operatives with Hamasâbut, according to Fox, have not offered evidence of this despite repeatedly being asked.
- The recent furor over Michael Waltz, Trumpâs national security adviser, accidentally adding The Atlanticâs Goldberg to a sensitive group chat about strikes on Yemen left a key question unresolved: How did Waltz add Goldbergâs contact in the first place? According to The Guardianâs Hugo Lowell, a White House investigation has concluded that Brian Hughesâthen a spokesperson for Trumpâs campaign, now in the same role at the National Security Councilâforwarded Goldbergâs number to Waltz last year after Goldberg asked the campaign for comment on a story about Trumpâs attitude toward wounded service members. Waltz did not call Goldberg, but apparently his phone ended up saving Goldbergâs number under Hughesâs name.  Â
- Late last week, Eugene Robinson, a prominent columnist at the Washington Post, said that he was moving on from the paper, citing the recent âsignificant shiftâ in its opinion sectionâs mission as mandated by owner Jeff Bezos. In other media-jobs news, Radhika Jones is stepping down as the editor of Vanity Fair; she told staff that she has achieved all her goals in the post and has âalways had a horror of staying too long at the party,â though New Yorkâs Charlotte Klein reports that it comes amid a âmalaiseâ at the magazine. And Nancy Dubuc, the former CEO of Vice, is back in media, as executive chair of Togethxr, a startup focused on womenâs sports.
- Recently, Anthony Albanese, the prime minister of Australia, called national elections that are set to take place early next month. On the campaign trail last week, Peter Dutton, the conservative opposition leader who is hoping to replace Albanese as prime minister, took aim at the public broadcaster ABC, declining to name his favorite ABC journalist when asked, criticizing âpartisan playersâ at the organization, and suggesting that it could face a review as to how âefficientlyâ it spends taxpayer funds should he take office. The Guardianâs Amanda Meade has more details.
- And The Oregonianâs Douglas Perry has the story of Gene Klare, a labor activist and former reporter, and his involvement in an epic strike against the paper in the early sixties. The strike, begun by a stereotypersâ union, âproved volatile from the start,â Perry writesâdelivery trucks were blown up and a cousin of the paperâs owner was shotâand ended with the unions involved being crushed. Klare ânever got over it,â one source recalled. âThe strike was kind of the fulcrum of his life.â
Has America ever needed a media defender more than now? Help us by joining CJR today.