Andreas Graefe is currently a research fellow at the Tow Center for Digital Journalism at Columbia University and at the Department of Communication Science and Media Research at LMU Munich, Germany. He also holds a professorship in customer relationship management at Munich’s Macromedia University. Andreas studied economics and information science at the Universities of Regensburg and Zurich and received his Ph.D. in economics from the University of Karlsruhe. He has held research positions at the Institute for Technology Assessment and Systems Analysis at Karlsruhe Institute of Technology, as well as visiting scholar positions at the University of Pennsylvania’s Wharton School and Columbia University’s European Institute. After finishing his Ph.D., Andreas worked in the private sector as a senior manager for the German pay-tv company Sky Deutschland, where he led the CRM Resource Management Department. Andreas can be reached at graefe.andreas@gmail.com.