By Evan Jenkins
Big companies are adverse to publicity ̬ and the bigger the company, the more adverse." Nope. "Adverse" means "negative" or "bad"; we wouldn't say the companies were "bad to publicity." The writer meant they were opposed to it, uneasy about it, and the word he wanted was "averse." A few paragraphs later, he wrote about "heavy adverse publicity," and that was just right.
CJR
Inside the Invesco Temple hoopla
And other tips for getting where you need to go at the conventions
Sept / Oct 08
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