The Business of Digital Journalism

The Story So Far: What We Know About the Business of Digital Journalism

A report from the Columbia University Graduate School of Journalism

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

Introduction

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

The story so far: what we know about the business of digital journalism

Chapter One: News From Everywhere

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

The economics of digital journalism

Chapter Two: Traffic Patterns

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

Why big audiences aren’t always profitable

Chapter Three: Local and Niche Sites

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

The advantages of being small

Chapter Four: The New New Media

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

Mobile, video, and other emerging platforms

Chapter Five: Paywalls

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

The price tag for information

Chapter Six: Aggregation

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

‘Shameless’—and essential

Chapter Seven: Dollars and Dimes

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

The new costs of doing business

Chapter Eight: New Users, New Revenue

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

Alternative ways to make money

Chapter Nine: Managing Digital

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

Audience, data, and dollars

Conclusion

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

Lessons, takeaways, and bullet points

Executive Summary

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

Acknowledgements and Credits

May 10, 2011 By Bill Grueskin, Ava Seave, and Lucas Graves

For "The Story So Far: What We Know About the Business of Digital Journalism"

How Smaller Gets Bigger

May 10, 2011 By Jan Schaffer

Diving Down into "The Story So Far"

May 10, 2011 By Felix Salmon

And coming up with the parts you need to read

The Business of Digital Journalism

The Story So Far: What We Know About the Business of Digital Journalism

Introduction

Chapter One: News From Everywhere

Chapter Two: Traffic Patterns

Chapter Three: Local and Niche Sites

Chapter Four: The New New Media

Chapter Five: Paywalls

Chapter Six: Aggregation

Chapter Seven: Dollars and Dimes

Chapter Eight: New Users, New Revenue

Chapter Nine: Managing Digital

Conclusion

Executive Summary

Acknowledgements and Credits

How Smaller Gets Bigger

Diving Down into "The Story So Far"

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