Sign up for The Media Today, CJRâs daily newsletter.
Now that Barack Obama is president, one columnist wanted to know, werenât the late-night comedians, who had taken so many potshots at George Bush, ânow soft-peddling ridicule of their golden boy?â
Thatâs a hard sell, because the correct phrase is âsoft-pedaling.â
There is, though, a kind of twisted logic that could lead one to believe that âsoft-peddleâ is correct.
To âpeddleâ is to sell or market something. If youâre âsoft-peddling,â that logic goes, youâre not selling it really hard; your heartâs not in it. The columnist was wondering if the comedians didnât put their hearts into ridiculing Obama.
Sounds good, but, unfortunately, the dozens of news outlets that have used that spelling in recent months should be kicking themselves. They should have been âsoft-pedaling.â
The phrase âsoft-pedalingâ has nothing to do with selling, and everything to do with feet. As we learned with crescendo, many English phrases have musical origins. Instruments like pianos, organs and harps have any number of âpedalsâ that are used to change the tone of the music. One of those on the piano is the âsoft pedal,â and it does just thatâsoftens the tone.
Thus, if you âsoft pedalâ something, youâre toning it down. The columnist was wondering whether the comedians were going easy on Obama, toning down the jabs. Sure, itâs not far from âsoft peddle,â but itâs a homonymicâand etymologicalâerror.
âPedalâ has the same root as âpedicure,â âpedicab,â and âpedipalp,â derived from Latin for âfoot.â (And if you need to look up âpedipalp,â do soâitâs worth the effort.) âPeddleâ apparently derives from a Latin term for a person of a lower rank, though its path, too, can be walked back to âfoot.â
The Oxford English Dictionary traces the first use of âsoft-pedalâ as a verb to 1915, in The Saturday Evening Post. It took another thirty-seven years for it to transmute into a noun, âsoft-pedaling.â (An alternative spelling is “soft-pedalling.”)
So watch those homonyms, or you might end up with your foot in your mouth.
Has America ever needed a media defender more than now? Help us by joining CJR today.